FIFA crisis: Coca-Cola, McDonald’s demand Blatter exit

Free, Joseph "Sepp" Blatter, FIFA

Free, Joseph “Sepp” Blatter, FIFA

FIFA major sponsors Coca-Cola and McDonald’s have reportedly called for Sepp Blatter to immediately step down as president of World football governing body.

Blatter was re-elected FIFA president in May but following the arrests of some key officials on the grounds of corruption allegations, he later announced he would be stepping down in February.

But there was a twist last week when the 79-year old was placed under criminal investigation by Swiss authorities. He denied any wrongdoing and in a statement released through his lawyers on Friday, the Swiss said he “will not resign”.

According to a statement by the American beverage company as reported by BCC Sports, Coca-Cola said:

“Every day that passes Fifa’s image and reputation continues to tarnish.”

Fast-food chain McDonald’s, also a key Fifa sponsor said Blatter’s resignation would be “in the best interest of the game”.

Last week Blatter said he would not stand down before the next Fifa executive committee meeting despite criminal proceedings being opened against him by Swiss prosecutors.

He is accused of signing a contract that was “unfavourable to Fifa” and making a “disloyal payment” to Uefa president Michel Platini.

Blatter has said the 2011 £1.5m payment made to Platini, the head of European football’s governing body, was “valid compensation and nothing more”.

Platini, 60, has said he received the payment for work as Blatter’s technical advisor between 1999 and 2002 and has written a letter to Uefa members denying any wrongdoing.