Victory for Liverpool fans as owners scrap £77 ticket

Liverpool's Brazilian midfielder Philippe Coutinho (3rd R) celebrates with Liverpool's Brazilian midfielder Lucas Leiva (2nd R) after scoring their first goal during the English Premier League football match between Chelsea and Liverpool at Stamford Bridge in London on October 31, 2015. AFP PHOTO / JUSTIN TALLIS RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 75 images, no video emulation. No use in betting, games or single club/league/player publications.

Liverpool owners have scrapped their controversial £77 ticket and apologized to the Kops supporters for the “distress caused” by last week’s pricing announcement.

Thousands of fans left 77 minutes into Saturday’s draw with Sunderland at Anfield in protest at the planned top-price £77 ticket in the new main stand.

Liverpool’s principal owner John W Henry, chairman Tom Werner and FSG president Mike Gordon issued an open letter detailing the changes, following what they described as a “tumultuous week”.

“Dear Liverpool supporters,

“It has been a tumultuous week. On behalf of everyone at Fenway Sports Group and Liverpool Football Club, we would like to apologise for the distress caused by our ticket pricing plan for the 2016-17 season.

“The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true.

“From our first days as owners we have understood that serving as custodians of this incredible institution is a distinct privilege and as such, we have been driven solely by the desire to return LFC to the pinnacle of football. In the world of modern football, growing the club in a sustainable way is essential to realising this objective.

“To that end, we have never taken a single penny out of the football club. Instead we have injected vast sums of our own money to improve the playing squad and modernise LFC’s infrastructure – exemplified by the £120million advance from FSG to build the new Main Stand. This massive undertaking was made in order to provide more supporters access to Anfield and also to produce additional revenue to help us compete financially with clubs that have greater resources. When it opens in August this year, the stand will accomplish those goals, thereby fulfilling a promise we made upon acquiring LFC in 2010.” The statement read on the Liverpool official website.

In reversing their decision, club owners Fenway Sports Group (FSG) told disgruntled fans “Message received.”

Liverpool’s dearest matchday ticket will now stay at £59. The highest season-ticket price is also frozen.

Click here for the full transcript of the owners’ letter to the fans.