Kenyan online gaming firm Sportpesa has made yet another foray in England, signing a three year partnership deal with Barclays Premier League side Southampton FC that will see Sportpesa serve as the official betting partner for the club starting the 2016/17 season.
The deal comes in the wake of another big deal signed between the company and another English top flight club, Hull City that has the company as the official shirt sponsor for the club.
The deal with the Saints will have Southampton support the development of young football players in Kenya by sending Football Development & Support staff to the African nation, with young Kenyan players visiting the club’s Staplewood Campus to experience the demands of football development at a Premier League club, as reported on the official Southampton website.
Gareth Rogers, Southampton FC’s Chief Executive Officer, said on the Saints website: “We are delighted to have teamed up with SportPesa in what is by far our biggest partnership in this sector in the club’s history, and one of our largest partnership deals to date.
“This partnership will allow the club to continue to build its partner portfolio for commercial success on an international scale. Our reputation for player development continues to resonate around the world and we look forward to sharing our unique philosophy in Kenya and across Africa.”
Ronald Karauri, SportPesa CEO, added: “We are grounded to our core values that center around grassroots sport and community development. Our vision is for Kenya to participate in the 2022 FIFA World Cup and this partnership is a step in that direction.
“We look forward to welcoming Saints Football Development & Support staff to Kenya as well as the opportunity to send our young players to the club’s Staplewood Campus to learn the demands of football development.”