Kenyan sports betting firm Sportpesa will be the official shirt sponsors for English Premier League side Hull City for the next three years, after sealing the deal on Monday 25 July as reported on the Hull City website.
The team will have the company’s logo on the team’s home, away and third kit for the next three seasons as part of the deal and though the site does not report how much the deal is worth it states that it is the largest ever in the club’s 112 – year history.
Simon King, the Hull City Commercial Manager said: “We are delighted to form a three-year partnership with SportPesa.
“SportPesa are so much more than a betting brand, this is a company with a huge footprint across grassroots sport in Kenya, as well as the rest of Africa.
“The deal is by far the largest in our history and a sign of our ambition to grow our Club and become a household name in our sport globally.”
On his part, the Sportpesa CEO Ronald Karauri termed the deal a big milestone and positive step towards the ambition of having Kenya feature in the 2022 World Cup and backed it to help raise standards given the team will be the first to tour Kenya for preseason tours.
“This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.
“Even as a global brand, staying consistent with our core values that center around grassroots sport and community development will replicate the success SportPesa has enjoyed in Kenya.”
“Part of our deal will see The Tigers be the first English Premier League team ever to come to Kenya to play a select side as part of our campaign towards having Kenya compete in the World Cup for the first time in 2022.” Karauri stated.