The Premier League has launched a new logo which will come into effect from next season following the expiration of their sponsorship deal with Barclays.
The new logo still has the lion icon, but has been refurbished to have a more modern look, as it has been a symbol of the league’s heritage since its launch in 1992.
The current logo, which has a crowned lion, launched during the inception of the Premier League in 1992 and it represents a relationship between the league and the English Football Association, whose logo has three lions.
Starting from the next season, the Premier League will no longer have a primary title sponsor, as Premier League clubs agreed last July to have a new central sponsorship strategy, and will instead, have a number of secondary rights partners from next season onwards.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition,” said Richard Masters, Premier League Managing Director.
“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.
“We look forward to sharing more details of our new positioning in the coming months.”
The Premier League last changed its visual identity/logo in 2007.